Bas thoda sun lo,
keh toh doon.
Tees, a hoodie, a tote, a mug and a cap that say the thing you keep swallowing — softly, and with a bit of humour. One drop a month. No restock promises. When it's gone, it's gone.
Next drop closes in

Eight designs. When they're gone, they're gone.
Every piece is made to order — no leftover stock, no restock guarantee. Whatever sells out first tells us what to make next.
No products available yet

Wearing what you feel — gently.
We're not here to diagnose anything. We're here for the in-between feeling — the "main theek hoon" you say when you're not, the overthinking you call a hobby because it's easier than calling it what it is. One line, one drop, worn loud or worn quiet. Your call.
Read the full storyMade when you order
Nothing sits in a warehouse. Each piece is printed for you, then shipped — zero leftover stock, zero waste.
One drop, then it closes
Eight designs a month. When the drop window shuts, the line goes with it unless enough of you ask for it back.
Soft-hand prints that last
Heavyweight cotton, prints that stay put through the wash — because a line worth wearing should stay readable.
As seen on Reels
Sunlo na — bas itna hi chahiye tha. Get first look at the next one.
Join the email or WhatsApp waitlist and we'll ping you the moment the next drop goes live — before it sells out again.


